SUCCESS REDESIGN FOR MIDLIFE
I help you redesign success when the version that got you here no longer feels like the life you want next.
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For people in their 40s and 50s who have built a successful life but know something no longer feels right - and are ready to work out what comes next.
"At some point the work shifts from maintaining the life you built, to shaping the life you want to live next."
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You have built a good life. So why doesn't it feel the way you thought it would?
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Is this where you are right now?
You’ve built a successful life. The career, the family, the home, the responsibilities. From the outside, there may be little to complain about.
But something no longer feels right.
You may feel restless, flat or exhausted without being able to explain why. You’re still functioning and fulfilling your responsibilities, but increasingly it feels as though you’re maintaining your life rather than fully living it.
You’re not in crisis. And you don’t want to blow everything up. But you don’t want to keep pushing on, numbing out or settling for this either.
What may be happening is that the old picture of success - and the playbook you’ve been following - no longer fits who you are or what you want from the years ahead.
That feeling isn’t a failure. It’s an invitation to step back, reconnect with what matters and redesign what success means now.
Start where you are.
Build what comes next.
Begin with the book, turn insights and inspiration into action through The Life Playbook, or work one-to-one with Ben.
microshifts
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You’ve done what was expected. Career, family, financial security - all the boxes are ticked. So why does something feel off?
microshifts is a practical playbook for midlife realignment. No blowing up your life. No empty platitudes. Just small, deliberate shifts that tune you back into what matters and help you build the life you want next - supported by a simple sustainable system to keep you on track.
The Life Playbook
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A self-directed online course that turns insight into action.
Through video guidance and practical worksheets, you’ll move through six microshifts to clarify what matters now, release what no longer fits and create your own Life Playbook that will help you to design and live your next chapter - one that feels alive and true to you.
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Next Chapter Coaching
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Take The Life Playbook deeper with personalised one-to-one coaching from Ben.
Together, you’ll move through the six microshifts, explore the patterns and decisions shaping your life, and turn insight into action—designing and living a next chapter that feels alive and true to you.
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Build a next chapter that feels like your own.
You don’t have to keep pushing on, numbing out or settling for a life that no longer fits.
And you don’t have to turn your life upside down or start from scratch.
This is about designing what comes next with intention - drawing on the life experience you have built to date. Through writing, courses and coaching, this work helps you redesign success and build a life with more meaning, fulfilment and aliveness.
One insight. One play. One microshift. A little optimism for the week ahead.
Optimism by Design - A short, thoughtful note from Ben about life, midlife and what it takes to shape a next chapter that feels more meaningful and fully your own.
Each edition includes an original insight, a practical idea from the Life Playbook, one small microshift to try and a closing dose of optimism.
No noise or empty motivation. Just useful ideas to help you step back, see differently and move forward with intention.
Book news and occasional updates from Ben are included. Unsubscribe at any time.
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I know the business world - and the personal cost of success that no longer fits.
I spent more than two decades in senior leadership, including international roles with global snack food giant Mondelez and five years as CEO of Stone & Wood Brewing Co.
I built the career, carried the responsibility and experienced my own periods of burnout and misalignment between what I was chasing and what I truly wanted. I also learned that creating a different life rarely happens through one dramatic decision. It happens through honest reflection, practical choices and small shifts made over time.
Today, I’m a midlife coach, author and speaker. I help people redesign success around what actually matters and realign the key parts of life - health & wellbeing, relationships, career, wealth and personal development - so they begin pulling in the same direction again.
My work combines lived experience, the strategic discipline of business and the human insight of coaching. I’m not here to tell you to abandon the life you’ve built. I’m here to help you shape what comes next.
You don’t need to have it all worked out.Â
You just need a meaningful first step.
You don’t need to have it all worked out. You just need a meaningful first step.
